Columbus Regional Health PED Campaign
Emergencies come in all sizes.
Columbus Regional Health recently opened a pediatric emergency department, designed and staffed exclusively to care for children up to age 19. The BRANDHAUS team met with service line leaders and hospital leadership to identify the most important messaging for their market upon the launch of the new ER.
The resulting campaign focused on announcing the new service in a bright and eye-catching away, while effectively identifying with parents through realistic photos of active kids on skateboards, bicycles, and more.