A brand named FUCT wins a free speech battle. Plus, the FANG companies' ad spending: Tuesday Wake-Up Call

By June 25, 2019Advertising

Just briefly: 
In memoriam: Philip H. Geier, Jr., an adman and philanthropist who served as chairman and CEO of Interpublic Group of Companies for two decades and expanded it dramatically through acquisitions, has died at age 84. Geier’s “knowledge was immense, but equally important was his joy,” says Harris Diamond, the chairman and CEO of McCann Worldgroup. Read more about Geier’s legacy from Ad Age’s Ethan Jakob Craft.

In and out: Indie agency Gut is hiring former David Miami exec Paulo Fogaca as global chief operating officer and partner, Ad Age’s Ann-Christine Diaz reports. And David Cohen, the North America president of IPG Mediabrands’ intelligence and forecasting unit Magna, is set to depart next week, Ad Age’s Lindsay Rittenhouse writes. It’s not clear yet what his next move is.

DASHBOARD: Senators Mark Warner and Josh Hawley introduced a bill proposing that Facebook, Google, Amazon and others disclose the value of their users’ data, Axios reports. It’s called the Designing Accounting Safeguards to Help Broaden Oversight and Regulations on Data Act. Thankfully, it’s got a shorter acronym: DASHBOARD.

Testing: Google is testing a carousel format for text-based mobile search ads, which “would allow Google to present many more ads that would appear in a left-to-right scrollable fashion,” Ad Age’s George P. Slefo writes.

ICYMI: LiveRamp says it’s buying Boston-based Data Plus Math, “a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV,” George P. Slefo writes in Ad Age. The pricetag? $150 million.

And finally, some good news for coffee marketers (and coffee aficionados): “Coffee could help you burn fat,” USA Today reports, based on a study from researchers at the University of Nottingham. Cheers.

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