You’ve guac to be kidding me.
Sneaker brand Saucony dropped avocado-toast inspired shoes yesterday, putting a new spin on the meaning of “fast” food.
You can buy the Shadow 6000 Avocado Toast men’s sneakers for $130. (So much for Millennials affording a house anytime soon.)
“It’s everything you avo-wanted,” the description reads. “Even if the guac is extra.”
The sneaker’s light-brown exterior resembles toast, the foundation of the avocado-toast snack many call a Millennial staple. The sole even features a two-toned avocado. Light-green suede is meant to look like a smashed version of the vegetable. And the lining is speckled with red pepper flakes, giving the kicks a…kick.
Food isn’t a new theme for the brand, which released burger-inspired sneakers in 2014. The shoes are labeled for men, but women’s sizes are also available.
Some Twitter users questioned the design’s motivation.
Why….why would you do this pic.twitter.com/t8iwfOoQDI
— Adam Serwer🍝 (@AdamSerwer) February 26, 2019
marketing guy 1: how do we sell more shoes to the newer generations while we compete with fashion giants like adidas?
marketing guy 2: I read millennials won’t buy houses because they waste their money on avocado on toast
marketing guys in unison: avocado on shoe https://t.co/3b5zvVaKZG
— bergie 🍊 (@berqamot) February 26, 2019
Others lamented the price.
— Pete Powers 🇮🇪 (@powers802) February 27, 2019
Millennials need a delicious kick in the mouth! History won’t be kind to $130 Avocado Toast Shoes.
— Jeff Macke (@JeffMacke) February 27, 2019