A sneaker brand shamelessly courts Millennials with bizarre avocado-themed shoe

By February 27, 2019Advertising
Saucony  Credit: Saucony

You’ve guac to be kidding me.

Sneaker brand Saucony dropped avocado-toast inspired shoes yesterday, putting a new spin on the meaning of “fast” food.

You can buy the Shadow 6000 Avocado Toast men’s sneakers for $130. (So much for Millennials affording a house anytime soon.)

“It’s everything you avo-wanted,” the description reads. “Even if the guac is extra.”

The sneaker’s light-brown exterior resembles toast, the foundation of the avocado-toast snack many call a Millennial staple. The sole even features a two-toned avocado. Light-green suede is meant to look like a smashed version of the vegetable. And the lining is speckled with red pepper flakes, giving the kicks a…kick.

Food isn’t a new theme for the brand, which released burger-inspired sneakers in 2014. The shoes are labeled for men, but women’s sizes are also available.

Some Twitter users questioned the design’s motivation.

Others lamented the price.

Most Popular



Say hello.


702.482.7263

6900 East Camelback Rd.,
STE. 1090
Scottsdale, AZ 85251