Agency brief: Earnings and rankings and number crunching

By April 26, 2019Advertising

Hamming it up
As part of the Agency Report — Ad Age’s 75th–we dug into the archives to build a brief (sorta) history of agencies. But if you can’t wait until Monday, here’s a preview of some appetizing facts.

1974: Ad Age names Cunningham & Walsh as first Agency of the Year. Cunningham & Walsh was acquired in 1982 by Mickelberry, a former meatpacking company that had sold the meats and moved into advertising. Cunningham & Walsh was later bought by N.W. Ayer and shut down in 1987. Ayer closed in 2002. Mickelberry, meanwhile, lives on today as a brand of ham owned by a U.S. subsidiary of Japan’s Mitsubishi Corp.

1985: Martin Sorrell takes a controlling stake in Wire & Plastic Products, a publicly traded U.K. maker of wire baskets and teapots that he will use as a platform to acquire marketing-services ventures. Postscript: WPP still makes metal and plastic-coated kitchenware.




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