Leading the this week’s list of most viewed video ads is Gillette’s new spot, “We Believe: The Best Men Can Be.”
The campaign has been a hot topic since its release, tackling the topic of toxic masculinity. The grooming company dares men to be better than they are, with “The Best Men Can Be” playing on their well-known tag line “The Best a Man Can Get.”
Returning to the chart this week is YouTube’s “One View Can Create Change.” Apple’s campaign featuring the company’s newest iPad Pro is this week’s biggest riser, jumping to the second spot on the list after appearing at eight last week.
The most-viewed video ads chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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