Billions: U.S. digital ad revenues crossed the $100 billion threshold last year, according to a report from the Interactive Advertising Bureau. Revenues hit $107.5 billion, up from $88 billion the previous year, Ad Age’s George P. Slefo writes.
Huh: Condé Nast owner Advance Publications has acquired “a group of European theaters, a maker of plagiarism-detection software, a majority stake in an esports analytics firm and a stake in a rocket operator specializing in low-Earth-orbit satellite launches,” The Wall Street Journal reports. The goal is to make the company less reliant on ad revenue. Read more media news in the Ad Age Publisher’s Brief, from Simon Dumenco.
Brat: “Teen-focused digital studio Brat is offering clients direct media integrations on its YouTube channels,” Olivia Raimonde writes in Ad Age.
Wins: Department store chain Belk has picked McGarryBowen as its creative agency of record. “It’s the first time Belk has worked with an outside agency on a major branding initiative in nearly a decade,” Ad Age’s Adrianne Pasquarelli reports.
Podcast of the day: RPA’s Jason Sperling talks about his love of graphic novels, comic books and trade paperbacks in the latest edition of the “Ad Block” podcast, hosted by Ad Age’s I-Hsien Sherwood and Alfred Maskeroni.
Creativity pick of the day: Last week, Spanish athlete Alex Roca Campillo completed the Titan Desert Race 2019 event, a 373-mile mountain bike race through the Sahara. Roca Campillo, who has cerebral palsy, is the latest athlete spotlighted in Nike’s “Dream Crazier” ads. The tale of perseverance concludes with the message, “The ones who say you can’t are the reason why you must.” Read more by Alexandra Jardine, and watch it here.