How voice speakers like Amazon Echo are improving users' musical taste

By September 25, 2019Advertising

Not only is voice proving to be an exciting testing ground for marketers, it turns out our little digital home assistants are making us more interesting music consumers. 

“I’m really excited about what’s happening in voice and speaker technology because it’s reintroducing the idea of music as a communal experience,” says Universal Music Group’s Barak Moffit in this episode of Ad Age Remotely, shot during Advertising Week.

“What’s interesting is that we’re seeing that where voice speakers exist, we’re starting to see eclectic taste in the living room.”

Moffitt is the executive VP of content strategies and partnerships at UMG, and something of a polymath: He’s been a producer, a composer and a technologist. He oversaw the rebuilding of the legendary Capitol Studios in Hollywood. And now he’s watching as voice-activated speakers are improving our collective taste in music. 

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