Apple is set to unveil its long-rumored TV service next Monday, and ahead of the event, Netflix has confirmed that it won’t be participating in Apple’s streaming offering.
At a briefing at the company’s headquarters in Hollywood, Netflix CEO Reed Hastings said that while Apple is a “great company,” Netflix isn’t interested in offering its content on other platforms. “We want to have people watch our shows on our services,” he said, according to Recode.
Netflix has never embraced Apple TV features like “Up Next” designed to allow Apple TV users to see all of their watched TV shows at a glance, so it’s no surprise to hear that Netflix does not plan to offer its content through Apple’s upcoming streaming service.
Set to be launched next week, Apple’s TV offering will feature both its original content and add-on content from other cable providers like Showtime and HBO. Apple will allow customers to sign up for subscriptions to third-party services like HBO right within the TV app, which will serve as Apple’s TV content hub.
Apple’s video hub will be similar to what Amazon offers through its Prime Video app. Amazon provides original TV shows along with options to subscribe to premium content through a Channels feature.
In response to a question about how Netflix will compete with Apple and Amazon going forward, Hastings said the company will do so “with difficulty,” though he pointed out that Netflix has already been competing with Amazon for years.
“You do your best job when you have great competitors,” he said, before admitting that the increased competition has led to higher prices when sourcing content.
Apple is going to give us a first look at its video service on Monday, March 25, at an event set to be held at its Apple Park campus in Cupertino, California. Multiple celebrities that are starring in Apple shows, like Steve Carell, Jennifer Aniston, and Reese Witherspoon, will be present.