NewFronts day 2: snakes, brand safety and Conde Nast takes Hudson Yards

By April 30, 2019Advertising

After Day 1 of the NewFronts, we are already left asking, Why do many of these presentations still exist? Overall, the kick-off to the week-long event resulted in little buzz and few wow moments. Many of the so-called announcements made across Manhattan, from the TimesCenter to the PlayStation Theater, felt forced and created just to have a reason to get up on stage and remind advertisers that they exist.

Hopefully Day 2, which includes pitches from Studio71, Condé Nast and Verizon Media, will have some more meat.

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