News

January 20, 2020 in Advertising

Rumored 6.7-Inch iPhone Said to Be Thinner, Have Larger Rear Camera Sensors, and More

Apple is widely rumored to release four new iPhones in the fall, including one 5.4-inch model, two 6.1-inch models, and…
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October 10, 2019 in Advertising

Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers…
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August 7, 2019 in Advertising

New Study Aims to Determine Whether iPhone and Apple Watch Can Detect Early Signs of Dementia

Apple has partnered with pharmaceutical company Eli Lilly and health startup Evidation to determine whether data collected from the iPhone…
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September 18, 2019 in Advertising

Kimberly-Clark reviews global baby care creative account

Kimberly-Clark Corp. has launched a creative review for its global baby care business, according to people familiar with the matter.…
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December 10, 2019 in Advertising

U.S. Senators Threaten Apple and Facebook With Encryption Regulation

Executives from Apple and Facebook were grilled over their encryption policies in a U.S. Senate Judiciary Committee hearing, with senators…
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December 10, 2019 in Advertising

Apple Releases iOS and iPadOS 13.3 With Communication Limits for Screen Time, Safari Physical Security Key Support, and More

Apple today released iOS 13.3, the third major update to the iOS and iPadOS 13 operating systems. The new software…
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November 15, 2019 in Advertising

Meow Mix: Meow ReMix

Meow Mix®, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for…
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December 12, 2019 in Advertising

Hertog Jan: The Digital Ageing Cellar

Introducing Hertog Jan’s Digital Ageing Cellar: a website that literally takes six years to explore and age, just like a…
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October 16, 2019 in Advertising

Netflix brushes off 'streaming wars' by adding 6.8 million subscribers

Netflix says it’s ready for the “streaming wars” in its third-quarter earnings report that showed subscriber growth rebounding even as…
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July 22, 2019 in Advertising

Watch the newest commercials on TV from Gatorade, Snickers, Baskin-Robbins and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement…
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September 18, 2019 in Advertising

Kimberly-Clark reviews global baby care creative account

Kimberly-Clark Corp. has launched a creative review for its global baby care business, according to people familiar with the matter.…
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November 26, 2019 in Advertising

McDonald's: BeeBoards

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October 24, 2019 in Advertising

Greenpeace: EarthApp

Nobody cares about ecological issues until he sees touchable effect. To reach the goal we used the hype around the…
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December 12, 2019 in Advertising

This year's biggest food stories can thank social media for their prominence

In 2019, Americans were more interested in the chicken sandwich social media throwdown than any other food news.  While many…
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August 20, 2019 in Advertising

This week's agency moves, hires and partnerships: August 20, 2019

SS&K hired Stevie Archer as executive creative director. She joins from Big Spaceship, where she was a creative director running…
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August 20, 2019 in Advertising

The simple, single reason why there aren't more women in ad tech

I am tired of reading articles about why there aren’t more women in ad tech. This question comes up like…
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December 11, 2019 in Advertising

Bozell: The Great Excheeriment

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October 18, 2019 in Advertising

Quanta Reportedly Supplying Apple With 'Autonomous Driving Solutions'

While the status of Apple's electric vehicle plans are unclear at this point, hit-or-miss DigiTimes reports that Taiwanese manufacturer Quanta…
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January 13, 2020 in Advertising

This week's agency moves, hires and partnerships: January 13, 2020

The Community New York hired Frank Cartagena as chief creative officer. Most recently, he was executive creative director at 360i,…
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October 7, 2019 in Advertising

Unilever to halve plastic use by 2025 and TikTok features creators in ads without asking: Monday Wake-Up Call

Just briefly: More avocados: Avocados From Mexico will be back with its sixth consecutive Super Bowl commercial next year, reports…
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August 1, 2019 in Advertising

Small Agency Of The Year, Gold: JohnXHannes

Earlier this year, money-minded viewers of Super Bowl LIII hovered near their flat-screen TVs during a commercial break with smartphones…
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November 25, 2019 in Advertising

McDonald's: Food is a bonus

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July 30, 2019 in Advertising

Dish Network may cut ties with regional sports networks

The co-founder and former CEO of the nation’s fourth-largest subscription-TV service appears to have sounded the death knell for the…
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December 19, 2019 in Advertising

3 keys to unlocking marketing success

Marketing isn’t easy. It can be difficult to know which parts of your marketing strategy are working, which need improvement…
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September 25, 2019 in Advertising

Giphy’s Alex Chung on art hacks, working with friends—and the best street in New York City

In the past, he used his own voice-recognition tech, “but Amazon’s Alexa was just so much better,” he says. Unfortunately,…
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December 9, 2019 in Advertising

Hafod Hardware: #BeAKidThisChristmas

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August 8, 2019 in Advertising

Apple Releases Fifth Public Betas of iOS 13 and iPadOS

Apple today released the fifth public betas of iOS 13 and iPadOS to its public beta testing group, one week…
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September 30, 2019 in Advertising

IPG Mediabrands' Reprise names new global CEO

Reprise, the performance marketing agency of IPG Mediabrands, promoted Dimitri Maex to global CEO, effective immediately. Maex was global chief operating officer of…
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November 4, 2019 in Advertising

Saint Gobain: Mission to Earth

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January 8, 2020 in Advertising

David Lloyd Clubs: Together Yet So Apart

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July 29, 2019 in Advertising

Schadenfreude marketing: The art of benefiting from other brands’ misfortunes

There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the…
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