Brand Strategy / Brand Ideation / Discovery Workshop / Creative Execution
Much like Columbus, the new brand campaign + identity has soul. Columbus Regional Health’s five core values: Attitude, Commitment, Enthusiasm, Innovation, and Teamwork are signified through the new brand-mark’s five arrows. Columbus Regional Health as a brand is much more than a logo however. Withthe launch of their new brand campaign “Pursue your healthy” they are creating a conversation around prevention, wellness and fitness. They are taking a stand to make the communities they serve better places to live.
We utilized our proven Brand Workshop with senior leadership and select members of the physician leadership and medical group to provide us with a foundation that the new Columbus brand would be built upon.
We break the group into teams, and ask them to create a collage showing us what the world looks like because of their strengths. This exercise gets the groups talking to one another about who they are as an organization.
The bright, bold elements that make up this mark are the five inward facing arrows which not only represent the ACEIT core value system but point to the central theme and main focus – the patient – represented by the star form.
We used our proven and proprietary brand workshop to define Candlelighter’s core values, brand story, mission statement and manifesto to coincide with new artwork featuring the children battling cancer.
A fresh and vibrant website was designed and programmed to reflect the new brand.