I am here today because of the NICU

Brand Strategy  /  Brand Ideation  /  Discovery Workshop  /  Creative Execution
You never know when your baby might need a neonatal intensive care unit. That’s why it’s so important to select a hospital that offers outstanding NICU services ahead of time – it could save your baby’s life.

assignment

To tout the highly specialized services available at Columbus Regional Health to expectant mothers so they can prepare for the unexpected. Of course, we hope people don’t need it, but it’s there when seconds count. We highlighted real-life former NICU patients and really brought home the fact that they’re here today because of the NICU at Columbus Regional Health.

objective

That’s the premise of this campaign – to tout the highly specialized services available at Columbus Regional Health to expectant mothers so they can prepare for the unexpected. Of course, we hope people don’t need it, but it’s there when seconds count. We highlighted real-life former NICU patients and really brought home the fact that they’re here today because of the NICU at Columbus Regional Health.

outcome

The campaign garnered a lot of attention in the community from friends and family of former NICU patients. A social media campaign allowed community members to share their personal stories – a powerful way of bringing the message home even further.

service line campaign