Ruby Tuesday hires a CMO and a baseball team faces brand backlash over video critical of Ocasio-Cortez: Marketer’s Brief

By June 5, 2019Advertising

Comings and goings
Ruby Tuesday named Jenifer Boyd Harmon as its chief marketing officer. CMO David Skena left the restaurant chain in 2018 and is currently the CMO of Krispy Kreme. Boyd Harmon was most recently EVP and account group director at St. John & Partners, Ruby Tuesday’s agency of record. Earlier in her career she was an account director at Erwin Penland and worked on advertising at Denny’s.

Walmart has appointed Rich Lehrfeld senior VP-brand marketing/media for Walmart U.S. and U.S. eCommerce, reporting to CMO Barbara Messing. He comes from American Express, where he was senior vice president of global media, OnBrand, and experiential marketing. Lehrfeld will be based in Walmart’s Hoboken, N.J., offices with four direct reports, including vice presidents of strategic brand partnership and creative and brand strategy and senior directors of media and digital media. The VP-creative and brand strategy and senior director-digital media posts are currently open, according to a memo from Messing.

Tyson Foods promoted Noelle O’Mara to CMO, a new role at the company. She was most recently general manager and senior VP of the Jimmy Dean and Tyson brands. O’Mara joined Tyson in 2016 after 13 years at Kraft Heinz.

Changes at Mars Wrigley Confectionery include Hank Izzo being named to the newly created role of VP, marketing, U.S. He will l continue running the Mars Wrigley U.S. ice cream business, Ethel M Chocolates and The Cocoa Exchange. Berta de Pablos-Barbier, who was most recently president of the candy maker’s U.S. business, assumed the new role of global chief category officer earlier this year. Rankin Carroll, previously global and U.S. lead of the fruity confections segment, was named global VP of chocolate. Heather Kang was named global VP, digital demand, after serving as global VP, digital commerce.

Etsy has hired its first CMO. The Brooklyn-based crafts marketplace tapped Ryan Scott, formerly CMO at Slice, the pizza ordering company, for the gig. He’ll start June 24.

Peloton recently made two additions to its content team. The cycling company tapped Jennifer Cotter as chief content officer. She had been EVP, content, television and programing at HSN. Peloton also named Kevin Chorlins, formerly SVP of international content and brand strategy at Scripps Network, as SVP, content.

Contributing: Adrianne Pasquarelli, Jessica Wohl, E.J. Schultz, George P. Slefo, Jack Neff

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