For the third week in a row the introduction of Samsung’s Galaxy S10 takes the top spot on the most-viewed video ad chart, suggesting that the brand’s newest flagship lineup is really resonating.
There are also several new campaigns to the chart this week, including one for Dwayne Johnson’s newest collaboration with Under Armour, the Project Rock Bend Boundaries Collection. As part of the campaign, The Rock announced Lindsay Vonn as the first Project Rock brand ambassador.
The Bend Boundaries Collection clocks in at the third spot this week. Subaru is also new to the chart this week with a campaign featuring the 2019 Forester.
Ad Age’s Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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