The end of Facebook’s blue period. Plus, bad news (again) about TV ratings: Wednesday Wake-Up Call

By May 1, 2019Advertising

Reality check
After the NewFronts come the upfronts, the TV networks’ May song-and-dance shows to woo advertisers. Before we get distracted by the hype, Ad Age’s Anthony Crupi wants us to face some cold hard data about TV ratings. And they’re…not good. Nielsen says broadcast C3 ratings–a rough estimate of live views and three days of delayed views–fell 17 percent in the first quarter compared to the year-ago period. Crupi’s take on the upfronts festivities: “All the liquor and tiny snacks in Midtown won’t make anyone forget that they’re essentially attending an Irish wake for commercial impressions.”

Just briefly:
Say cheese:
Business news streaming network Cheddar is getting bought by cable operator Altice USA for $200 million, Ad Age’s Ilyse Liffreing reports. “Legacy media companies buying new media companies to stay relevant is going to be common pattern for the next several years,” says Jason Goldberg, chief commerce strategy officer at Publicis.

Goodbye: ESPN The Magazine is ditching print and going online-only. Read about that and other publishing news from Ad Age’s Simon Dumenco.

Big Tobacco: CVS Health is the first major brand to join in a “pledge to cut ties with any agency that counts tobacco and e-cigarette companies as clients,” Ad Age’s Lindsay Rittenhouse reports. And the drugstore chain “has begun rewriting its existing and future agency contracts to include the new restriction.”

Peloton: “One month after a group of music publishers sued it for copyright infringement, Peloton is firing back,” Ad Age’s Adrianne Pasquarelli reports. The fitness brand filed a countersuit accusing the music publishers of anticompetitive conduct.

Podcast of the day: Allyson Witherspoon, VP of marketing communications and media at Nissan North America, talks to Ad Age’s Jessica Wohl in this week’s Ad Age Marketer’s Brief. After working overseas, her advice to anyone thinking about an international role is, “Run, don’t walk, to the opportunity.”

Product of the day: “Samsung thinks millennials want vertical TVs,” The Verge writes. Actually, the TV in question (a 43-incher called the Sero) can switch between horizontal and vertical, since vertical videos on social media are so popular now. But do people really want to gaze at their life-size selfies in high definition? Um…maybe?

Say hello.


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