Uber CMO departs and brands storm Cannes: Monday Wake-Up Call

By June 10, 2019Advertising

Just briefly:

Google fights ban: Senior Google execs are pushing U.S. officials to exempt it from the ban on exporting to Huawei, reports the Financial Times. According to the report, it’s particularly concerned that if it were not allowed to update its Android OS on Huawei’s smartphones, Huawei might develop its own version of the software. 

Trump’s Deutsch rant: President Trump had a Twitter rant against MSNBC host and former agency chief Donny Deutsch on Sunday, calling him a “total loser” in a tweet and claiming Deutsch had “begged” him to be on the Apprentice. Deutsch has recently called Trump a “criminal” and a “despicable human being,” reports HuffPost.

Comscore shake-up: The departures continue at ratings firm Comscore, with Chief Operating Officer Kathryn Bachmann leaving at the end of May, reports Ad Age’s Jack Neff, shortly after CEO Bryan Wiener and President Sarah Hofstetter resigned. Neff takes an in-depth look at what’s going on here.

Self-drive move: Fiat Chrysler has reached an agreement to source self-driving technology from California start-up, Aurora Innovation, founded in 2017 by former executives from Google, Tesla and Uber, according to the New York Times.

Ad of the Day: The New York Times is expanding its “The Truth is Worth It” campaign to interactive storefronts in New York with the tagline, “The Truth is Local,”, reports Ad Age’s Ann-Christine Diaz. The storefronts will highlight stories reflecting how New York Times reporting impacted their respective boroughs—for example, one installation in Brooklyn details how corruption in the police and justice departments led to the imprisonment of an innocent man. The experiential extension for the Droga5 campaign comes as it has been winning multiple awards in the run-up to Cannes. Find out more here, and in the meantime check out Creativity’s Top 5 campaigns from last week, including Renault’s billboard in Romania that gives people bigger discounts on electric cars when pollution levels go up. 




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