Wieden & Kennedy leads Ad Age’s A-List. Plus, a brand named FUCT goes to the Supreme Court: Tuesday Wake-Up Call

By April 16, 2019Advertising

Trump on branding
President Trump has some advice for Boeing about how to resolve the crisis over its 737 Max 8 planes. He tweeted: “What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.”
In response, The Washington Post called up Henry Harteveldt, former marketing director for Trump’s unsuccessful airline, Trump Shuttle. “You cannot just rebrand an airplane,” Harteveldt told The Post. “Airplanes are not detergent or gum or aspirin. They are certified by the FAA as a specific model according to the training that pilots and flight attends need.”

Just briefly:
Algorithm goof:
YouTube somehow misidentified footage of Paris’ Notre Dame Cathedral in flames and flagged it as a 9/11 conspiracy video. “Our systems sometimes make the wrong call,” YouTube says. Read more from Bloomberg News.

Done with that: U.S. representative Alexandria Ocasio-Cortez says she is giving up on her personal Facebook page. The politician believes social media is actually a public health risk, despite her mastery of the medium: “It has effects on everybody: increased isolation, depression, anxiety, addiction, escapism,” she told Yahoo News’  “Skullduggery” podcast.

New at Hulu: Hulu bought out AT&T Inc.’s 9.5 percent stake, and the move “leaves the business with just a pair of owners: Walt Disney Co., which has majority control, and Comcast Corp.,” Bloomberg News writes.

Wins: Mediahub, an arm of Interpublic’s MullenLowe Group — and Ad Age’s Media Agency of the Year — will be the new media agency of record for Fox Sports and Fox Entertainment, E.J. Schultz and Anthony Crupi write. The account had been serviced by Dentsu’s 360i and Vizeum.

Spoof ad of the day: “Saturday Night Live” did a spoof commercial for a brand called Fashion Coward, “the only store for people who hate shopping and feel lost and scared, with clothes that suggest the general idea of a person.” Simon Dumenco writes in Ad Age that people looking for such a clothing chain are in luck, since “SNL” says Fashion Coward is actually just Ann Taylor.

Ad of the day: Can you imagine earphones actually staying put in champion gymnast Simone Biles’ ears while she hurtles through the air? Apparently, Beats by Dre’s Powerbeats Pro earphones don’t fall off, if a new Beats ad is to be believed. Biles stars in a star-studded cast including Serena Williams, LeBron James, Shaun White, Anthony Joshua and Odell Beckham Jr. It was directed by Hiro Murai, who made Childish Gambino’s music video “This Is America.” Read more by Ad Age’s Alexandra Jardine, and watch it here.

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